All Natural, Fairly Priced, No B.S.


  • Originating in the heartland of America, Living Identity provides American made, all natural, and affordable beauty products. Living Identity believes in ethical business and giving back. Ten percent of all profits donated to various nonprofits such as Compassion and St. Jude. To see our Charity of the Month, follow our Instagram @livingidentityco. 
  • Founder Cassie Strickler formulated her first all natural product, lip balm, at the age of 16 during her junior year of high school. She then started her original business, The Bomb Lip Balm. 
  • The Bomb Lip Balm went on to be awarded Runner-up at the Republic County Youth Entrepreneurship Challenge (YEC), and even Grand Prize Winner at the Kansas Entrepreneurship Challenge held at Kansas State University and sponsored by the Masonic Foundation. 
  • After some further soul searching, Cassie decided to start crafting her dream brand one step at a time. Thus, Living Identity was born.
  •  Living Identity makes it easy to find the perfect cosmetics and  accessories for your unique characteristics. Take our Undertone Quiz to find out what your undertone is and instantly get matched with the products perfect for you. Take our face shape quiz and get matched with the perfect jewelry for you. For more in-depth advice or cosmetic services, click the button below to get in touch with Owner and Image Consultant Cassie Strickler. 

For In-depth Advice on Cosmetics, Hair, Accessories & More